Celebrity Endorser and Electronic Word of Mouth significantly influence consumer purchasing decisions towards local fashion products Erigo. The combination of celebrity endorsers and E-WOM can help brands improve their image and consumer trust. thus increasing product sales. This study aims to analyze the motives behind Celebrity Endorsers and Electronic Word of Mouth can influence pu... https://countryscenesaddleryandpetsuppliers.shop/product-category/pleasure-economy-western/