The Life of Pablo album era marked a major turning point for Kanye's merch. Pop-up shops in major cities around the world offered limited-edition items that fans lined up for hours to buy. The designs, featuring phrases like "I Feel Like Pablo" and "We on an Ultra Light Beam," became iconic. This era solidified Kanye's influence in both music and fashion, showing that merch could have... https://www.kanyewestmerch.eu/