Increased effectiveness of campaigns. Such use of ABM Intent Data enables marketing and sales to strategize on prospects that matter and have genuine interest. The selling process becomes shorter and selling costs, higher. Both sales conversion rates and the return on investment increases. Unlike the competitors, those adopting this approach have achieved a richer sales pipeline and e... https://demandifymedia.com/the-significance-of-intent-data-in-your-abm-campaigns/