Dussehra, or Vijayadashami, celebrates the victory of good over evil, and many families treat it as an auspicious day to begin something new. This blog explains why buying gold has become a custom on that day: it is seen as a sign of good fortune, it holds value, and it is easy to give as a gift. It also gives practical buying advice, including how to check a hallmark, how making char... https://www.darjewellery.com/blog/why-do-people-buy-gold-on-dussehra-2026-247